How to Find Average Session Duration in GA4

Posted in Tech on August 27, 2025
Tags: GA4, Google Analytics

If you’ve recently moved from Universal Analytics (UA) to Google Analytics 4 (GA4), you may have noticed a big change: the average session duration metric that used to sit front and center is nowhere to be found in the GA4 interface. In this guide, I’ll walk you through how to bring it back using Looker Read More »